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Wastefront AS, which is behind plans to build a £100m tyre recycling plant at The Port of Sunderland, has revealed a partnership with EV tyre company ENSO that will involve the company incorporating recycled carbon black into its tyres from 2024.

Backed by energy giant Vitol, Wastefront secured planning permission in January 2022 to build the plant which will turn end-of-life tyres into useful commodities including biofuels and carbon black.

These can then be reutilised in processes such as alternative fuel or raw materials for the production of new tyres of other products.

Wastefront will also provide ENSO with a recycling outlet for its used tyres as part of its extended producer responsibility (EPR).

Wastefront chief executive Vianney Vales said: "This partnership is a great example of how we are closing the loop of circularity. No longer do we have the luxury of making a product and forgetting about it the moment it leaves the factory.

"To be considered ethical, businesses must be accountable to future generations with respect to the products they make today, and how we dispose of them when they reach the end of their useful lives.

"This is why we are teaming up with ENSO, a tyre maker of the future, and a company which understands and endorses the dual needs of technological innovation in tyre design, and the overwhelming need to recycle and reuse the materials they are made from."

Gunnlaugur Eriendsson, chief executive of ENSO, added: "The environmental impact of tyres is significant, particularly when it comes to EVs, yet to date this problem has been largely overlooked.

"The word "ENSO" in Japanese means a hand-drawn circle that symbolises strength, elegance, and the circularity of nature. ENSO's mission is to work in harmony with nature to make better EV tyres, delivering more range and less tyre pollution, based on the circular economy.

"Our partnership with Wastefront is an important further step towards this mission, and a perfect example of a circular approach to recycling end-of-life EV tyres, and reusing their recovered carbon black in new EV tyres."

The two companies have also set up a technical collaboration between their research and development teams to develop more sustainable systems for EV tyre manufacturing, which will focus on better ways to use recovered carbon black and increasing the percentage of recycled materials used.

Alice Bird, Digital Staff Writer T: 0161 907 9731 E: alice.bird@newsco.com

Tom Allport, Business Development Manager T: 07377 664841 E: tom.allport@newsco.com

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