Inspired by the most extreme activities, Apple unveils a revolutionary new design with breakthrough capabilities
Apple® today announced Apple Watch Ultra™, which brings a new bold design and a wide range of features built for endurance, exploration, and adventure. Apple Watch Ultra introduces a 49mm titanium case and flat sapphire front crystal that reveals the biggest and brightest Apple Watch® display yet. A customizable Action button offers instant access to a wide range of useful features. Apple Watch Ultra has the best battery life of any Apple Watch, reaching up to 36 hours during normal use. 1 Additionally, a new low-power setting, ideal for multi-day experiences, can extend battery life to reach up to 60 hours. 2 The Wayfinder watch face is designed specifically for the larger Apple Watch Ultra display and includes a compass built into the dial, with space for up to eight complications. Apple Watch Ultra also brings three new bands — Trail Loop, Alpine Loop, and Ocean Band — offering unique design features that provide a secure and comfortable fit for every adventure.
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Introducing Apple Watch Ultra, the most rugged and capable Apple Watch. (Photo: Business Wire)
Apple Watch Ultra is available to order today, with availability beginning Friday, September 23.
"Inspired by explorers and athletes from around the world, we created an entirely new category of Apple Watch designed for new and extreme environments — it's the most rugged and capable Apple Watch yet," said Jeff Williams, Apple's chief operating officer. "Apple Watch Ultra is a versatile tool that empowers users to push their boundaries with adventure, endurance, and exploration."
Made from aerospace-grade titanium, Apple Watch Ultra provides the perfect balance of weight, durability, and corrosion resistance. The case rises up to surround all edges of the flat sapphire front crystal, protecting the Retina® display, which is up to 2000 nits — 2x brighter than any Apple Watch display yet. The new Action button in high-contrast international orange is easily customized for instant access to a variety of features, including Workouts, Compass Waypoints, Backtrack, and more.
Apple Watch Ultra has three built-in microphones to significantly improve sound quality in voice calls during any conditions. An adaptive beamforming algorithm uses the microphones to capture voice while reducing ambient background sounds, resulting in remarkable clarity. In challenging windy environments, Apple Watch Ultra uses advanced wind noise-reduction algorithms, including machine learning, to deliver clear and intelligible audio for calls.
New Bands Designed for the Great Outdoors
Designed specifically for endurance athletes and runners, the Trail Loop band is the thinnest Apple Watch band to date. The lightweight woven textile is both soft and flexible, allowing it to cinch to the optimal fit, and the convenient tab is designed for quick and easy adjustment.
With explorers in mind, the Alpine Loop band features two integrated layers made from one continuous weaving process that eliminates the need for stitching. The top loops, interspersed with high-strength yarn, provide adjustability and a secure attachment for the titanium G-hook fastener.
The Ocean Band is designed specifically for extreme water sports and recreational diving with a titanium buckle and corresponding spring-loaded loop. Molded from a flexible fluoroelastomer, it stretches and utilizes the tubular geometry for a secure fit. The Ocean Band also has an optional extra-long tail that allows users to comfortably wear over a wetsuit.
Endurance Sports and Elite Athletes
Apple Watch Ultra is an incredible tool for endurance athletes or those who aspire to push beyond their limits. For the first time ever in an Apple Watch, the precision dual-frequency GPS integrates both L1 and the latest frequency, L5, plus new positioning algorithms. Apple Watch Ultra delivers the most accurate GPS of any Apple Watch to date, providing users the most precise distance, pace, and route data for training and competing.
Apple Watch Ultra is powered by watchOS® 9, which includes new advanced running metrics to measure performance, like Stride Length, Ground Contact Time, Vertical Oscillation, and Running Power. New Workout Views, such as Segments, Splits, and Elevation, provide important metrics at just a glance, and thanks to the larger display, Apple Watch Ultra is the only Apple Watch that can show six metrics at once. Users can take their training to the next level with features such as Heart Rate Zones, Custom Workouts, Pacer, and, coming later this year, Race Route. For triathlons, duathlons, or activities with any sequence of swimming, biking, or running, the new Multisport workout includes autodetection to easily switch between workouts. Apple Watch Ultra has enough battery life for most users to complete a long-course triathlon, consisting of a 2.4-mile swim, 112-mile bike ride, and full marathon at 26.2 miles.
The Action button can instantly begin workouts and move users to the next interval of a Multisport workout. It can also be used to mark segments, complementing the new Track running experience, which automatically provides the ultimate pacing and distance estimates for runners at a track. 3
With the bigger, brighter display and rugged design, Apple Watch Ultra is the perfect technical tool for adventurers and explorers in a range of environments, from the every day to the extreme. The completely redesigned Compass app in watchOS 9 surfaces more in-depth information and three distinct views. The app displays a new hybrid view that simultaneously shows both an analog compass dial and a digital view. Turning the Digital Crown® reveals an additional view that includes latitude, longitude, elevation, and incline, as well as an orienteering view showing Compass Waypoints and Backtrack.
Compass Waypoints are a quick and convenient way to mark a location or point of interest directly in the app. Pressing the Action button or tapping the Compass Waypoint icon drops a waypoint that can be edited by tapping the icon that appears. The Compass Waypoint complication updates dynamically in real time with both the direction of the waypoint as well as the approximate distance.
Backtrack uses GPS data to create a path showing where the user has been, which is useful if they get lost or disoriented and need help retracing their steps. It can also turn on automatically in the background when off the grid. With a single press of the Action button, users can quickly drop a Compass Waypoint or start or view a Backtrack. An 86-decibel siren is designed for emergencies, should users become lost or injured, and can help draw attention to a location. The unique sound signature incorporates two distinct alternating patterns, which can repeat for up to several hours. The first pattern suggests distress, while the second mimics the universally recognized SOS pattern. For multi-day backpacking trips, battery life can be extended to reach up to 60 hours using Low Power Mode plus an additional low-power setting that reduces frequency of GPS and heart rate readings.
The on-wrist operating temperature was designed to help explore the most extreme and remote locations, from freezing cold mountains at -4° F (-20° C) to the blazing desert heat at 131° F (55° C). 4 Apple Watch Ultra is certified to the relevant aspects of MIL-STD-810H, used for military equipment and popular among rugged equipment manufacturers. Testing includes Low Pressure (Altitude), High Temperature, Low Temperature, Temperature Shock, Contamination by Fluids, Rain, Humidity, Immersion, Sand and Dust, Freeze/Thaw, Ice/Freezing Rain, Shock, Vibration, and more . To optimize for evening conditions, turning the Digital Crown makes the interface red for better visibility in the dark when using the Wayfinder face.
Ocean and Water Sports Enthusiasts
Apple Watch Ultra is designed for water sports, including extreme activities like kitesurfing and wakeboarding, along with recreational scuba diving to 40 meters with the new Oceanic+ app. To support these underwater adventures, Apple Watch Ultra is certified to WR100. Apple Watch Ultra is also certified to EN 13319, which is an internationally recognized standard for dive accessories, including depth gauges that are relied upon by recreational divers around the world. 5
Utilizing a new depth gauge, Apple Watch Ultra features a Depth app designed with an intuitive user interface. With just a glance, the Depth app displays time, current depth, water temperature, duration under water, and max depth reached. Users can program the Action button to instantly launch the Depth app.
In partnership with Huish Outdoors, known for delivering innovative and reliable equipment for recreational diving, the new Oceanic+ app turns Apple Watch Ultra into a capable dive computer. Available from the App Store® later this fall, the app runs the Bühlmann decompression algorithm, and includes dive planning, easy-to-read dive metrics, visual and haptic alerts, no-decompression limit, ascent rate, and safety stop guidance. Oceanic+ also offers a personalized user profile, reports on current and local dive conditions, and a dive logbook that can be shared with family and friends and automatically syncs to iPhone®.
"We're thrilled to partner with Apple to combine our world-renowned expertise in scuba with the unique capability of Apple Watch Ultra to turn the same everyday watch into an innovative dive computer," said Mike Huish, CEO of Huish Outdoors. "With Oceanic+, Apple Watch Ultra users can enjoy a new and enriched experience during scuba activities."
Apple Watch Ultra includes all of the connectivity, activity, and health features that have made Apple Watch the best-selling smartwatch in the world — from heart rate monitoring and the ECG and Blood Oxygen apps, to Activity rings and Mindfulness, along with additional health, safety, and navigation features.
Apple Watch Ultra features innovative new temperature-sensing capabilities that enable further insights into women's health. The unique two-sensor design reduces bias from the outside environment and the body itself. Utilizing the new capabilities, users can receive retrospective ovulation estimates, which can be helpful for family planning. 6 Temperature sensing also enables improved period predictions for users who menstruate. 7 With iOS 16 and watchOS 9, Cycle Tracking users can now receive a notification if their logged cycle history shows a possible deviation, which can be a symptom of underlying health conditions.
Using two new motion sensors and an advanced sensor-fusion algorithm, Apple Watch can detect a severe car crash with Crash Detection. When Apple Watch detects a severe car crash, the device will check in with the user and dial emergency services if they are unresponsive after a 10-second countdown. Emergency responders will receive the user's device location, which is also shared with emergency contacts.
Apple Watch Ultra and the Environment
Apple Watch Ultra is designed to minimize its impact on the environment. It features recycled gold in the plating of multiple printed circuit boards — a first for Apple Watch — as well as 100 percent recycled rare earth elements in all magnets, and 100 percent recycled tungsten in the Taptic Engine®. Display glass is arsenic-free, and Apple Watch Ultra is mercury-, BFR-, PVC-, and beryllium-free. No Apple Watch packaging uses outer plastic wrap, and 98 percent or more of the packaging is fiber based, bringing Apple closer to its goal of completely removing plastic from its packaging by 2025.
Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to be 100 percent carbon neutral across the entire manufacturing supply chains and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will have net-zero climate impact.
Privacy is fundamental in the design and development across all of Apple's features. When a user's iPhone is locked with a passcode, Touch ID®, or Face ID®, all of their health and fitness data in the Health app — other than Medical ID — is encrypted. Any Health data backed up to iCloud® is encrypted both in transit and on Apple servers. When using iOS and watchOS with the default two-factor authentication and a passcode, Health app data synced to iCloud is encrypted end-to-end, meaning that Apple does not have the key to decrypt the data and therefore cannot read it.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple's five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
1 During normal use, Apple Watch Ultra can reach up to 36 hours of battery life with iPhone present.
2 Low-power setting with reduced frequency of GPS and heart rate readings will be available later this fall.
3 Coming to the US later this year.
4 Extreme temperatures may impact some features. For more information, refer to the user guide.
5 Apple Watch Ultra has a water resistance rating of 100 meters under ISO standard 22810. Apple Watch Ultra may be used for recreational scuba diving (with a compatible third-party app from the App Store) to 40 meters, and high-speed water sports. Apple Watch Ultra should not be used for diving below 40 meters. Water resistance is not a permanent condition and can diminish over time. For additional information, see support.apple.com/en-us/HT205000 .
6 The Cycle Tracking app should not be used as a form of birth control. Data from the Cycle Tracking app should not be used to diagnose a health condition.
7 The temperature-sensing feature is not a medical device and not intended for use in medical diagnosis, treatment, or for any other medical purpose.
NOTE TO EDITORS: For additional information visit Apple Newsroom ( www.apple.com/newsroom ), or call Apple's Media Helpline at (408) 974-2042.
© 2022 Apple Inc. All rights reserved. Apple, the Apple logo, Apple Watch Ultra, Apple Watch, Retina, watchOS, Digital Crown, App Store, iPhone, Taptic Engine, Touch ID, Face ID, iCloud, iPhone SE, Apple Fitness+, and Apple Watch SE are trademarks of Apple. Other company and product names may be trademarks of their respective owners.
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Nikki Rothberg Apple nrothberg@apple.com (408)-974-4427
Lance Lin Apple lance_lin@apple.com (408)-974-5036
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WellteQ Digital Health Inc. (CSE:WTEQ) (OTCBB:WTEQF) , (the "Company" or Wellteq"), which supplies digital health and wellness solutions to customers in 12 languages across 30 countries is pleased to announce, that further to the Company's News Release of June 8 th 2021, Wellteq has completed the execution of a perpetual license agreement for sleep chronotype assessments and educational content from with one of Asia Pacific's leading sleep technology providers. Under the perpetual license, Wellteq has unrestricted usage rights in relation to the assets of the license.
Wellteq focuses on coaching its subscribers within the four levers of behavioural health activity, nutrition, mindset, and sleep. The Company recognises the existing importance of sleep within established occupational Health and Safety divisions of industries where fatigue-related accidents can cause serious injury, fatality, and significant direct and liability costs. Industries such as aviation, logistics, mining, construction, and oil and gas have had dedicated divisions to combat this risk for decades. Wearables such as Apple Watch (NASDAQ: AAPL), Fitbit (NASDAQ: GOOG) and Garmin (NASDAQ: GRMN) and data driven health providers such as Wellteq are rapidly advancing solution capabilities for these traditional enterprise customers and for a new generation of customers in the insurance and healthcare sectors.
The COVID-19 pandemic has contributed to a rising prevalence of sleep disturbance from conditions like insomnia, stress and anxiety which directly impact fatigue, burnout and exhaustion across almost all vocations, it's no longer limited to just blue-collar sectors. The total addressable market for employee sleep solutions is rapidly growing and projected to reach revenues of USD 137.16 Billion by 2026 . Wellteq's sophisticated coaching programs across activity, nutrition, sleep and mental health is strongly positioned to be an industry leader within the digital sleep solution markets across the corporate and healthcare industries.
Wellteq CEO, Scott Montgomery stated, "As previously articulated, sleep is an area of high focus within our corporate development strategy because of its horizontal importance across the continuum of care from wellness to clinical care. The COVID-19 pandemic has increased the prevalence of sleep disruption effecting people in their personal lives and their job roles. Wellteq is investing capital through development, licensing, partnerships and acquisition to rapidly advance our sophisticated sleep solutions and support our revenue growth model.
About WellteQ Digital Health Inc. WellteQ Digital Health Inc. is a leading global provider of personalized digital health and wellness solutions across the continuum of care. To learn more, visit http://www.wellteq.co .
Download the Wellteq Corporate Presentation: https://wellteq.co/about/investors/
Cautionary Note Regarding Forward-Looking Statements:
This news release contains information or statements that constitute "forward-looking statements." Such forward looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements, or developments to differ materially from the anticipated results, performance or achievements expressed or implied by such forward-looking statements. Forward-looking statements are statements that are not historical facts and are generally, but not always, identified by words such as "expects," "plans," "anticipates," "believes," "intends," "estimates," "projects," "potential" and similar expressions, or that events or conditions "will," "would," "may," "could" or "should" occur.
Forward looking information may include, without limitation, statements regarding the operations, business, financial condition, expected financial results, performance, prospects, opportunities, priorities, targets, goals, ongoing objectives, milestones, strategies and outlook of Wellteq, and includes statements about, among other things, future developments and the future operations, strengths and strategies of Wellteq. Forward-looking information is provided for the purpose of presenting information about management's current expectations and plans relating to the future and readers are cautioned that such statements may not be appropriate for other purposes. These statements should not be read as guarantees of future performance or results.
The forward-looking statements made in this news release are based on management's assumptions and analysis and other factors that may be drawn upon by management to form conclusions and make forecasts or projections, including management's experience and assessments of historical trends, current conditions and expected future developments. Although management believes that these assumptions, analyses and assessments are reasonable at the time the statements contained in this news release are made, actual results may differ materially from those projected in any forward-looking statements. Examples of risks and factors that could cause actual results to materially differ from forward-looking statements may include: the timing and unpredictability of regulatory actions; regulatory, legislative, legal or other developments with respect to its operations or business; limited marketing and sales capabilities; early stage of the industry and product development; limited products; reliance on third parties; unfavourable publicity or consumer perception; general economic conditions and financial markets; the impact of increasing competition; the loss of key management personnel; capital requirements and liquidity; access to capital; the timing and amount of capital expenditures; the impact of COVID-19; shifts in the demand for Wellteq's products and the size of the market; patent law reform; patent litigation and intellectual property; conflicts of interest; and general market and economic conditions.
The forward-looking information contained in this news release represents the expectations of Wellteq as of the date of this news release and, accordingly, is subject to change after such date. Readers should not place undue importance on forward-looking information and should not rely upon this information as of any other date. Wellteq undertakes no obligation to update these forward-looking statements in the event that management's beliefs, estimates or opinions, or other factors, should change.
The CSE has neither approved nor disapproved the contents of this news release.
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Wellteq Investor Contact: Glen Akselrod Bristol Investor Relations E: glen@bristolir.com T: (905) 326-1888
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Nerds On Site (CSE:NERD) Director Eugene Konaryev was featured in an interview with CSE Issuer Stories where he talked about the company and its expansion into the US. Nerds On Site is a mobile IT solutions company that services the small and medium-sized enterprise (SME) marketplace. The company has a large team of technology specialists that diagnose problems and offer ongoing managed solutions on-site or over the phone. The company services a large number of Canadian Tire (TSX:CTC.A) locations across Canada and has been named an Apple (NASDAQ:AAPL) mobility partner.
“What the company does is mobile IT services to small and medium-sized business,” said Konaryev. “We still have a small portion of residential customers, but what we really do is enable SMEs to enjoy high-quality IT service and support without the need for high-priced contracts.”
Nerds On Site operates in 10 major cities across Canada and expanded into the US last year. Nerds On Site uses subcontractor and franchising models in the US to expand its presence. According to Konaryev the initial cost of entering a city, which is approximately $250,000 for a 10-person team, is minimal when the entire team enthusiastically serves that city. He went on to point out that the market Nerds On Site operates in is highly-fragmented and that there is not a lot of competition among IT solutions companies servicing SMEs.
“When someone asks who our biggest competitor is, I can’t even give them a name,” said Konaryev. “There are small IT shops in cities, and often when you need help, there is nobody available to answer the phone, or you call, and they have gone out of business. That’s why this is such a great opportunity.”
To read the full interview, click here.
Click here to connect with Nerds On Site Inc. (CSE:NERD) for an Investor Presentation.
Cruz Cobalt Corp. (TSXV:CUZ) is pleased to announce that the company has strategically increased its landholdings around the town of Cobalt, Ontario. 305 new claim units (cells) were added. Cruz is one of the largest landholders in the expanding Cobalt District of Ontario.
On February 14, 2018 Cruz increased its acreage in the Cobalt District of Ontario. That acreage is contiguous to Cruz’s “Lorraine Cobalt Prospect” which now consists of 10,556 contiguous acres bordering First Cobalt Corp. (FCC-TSX.v) in the direct vicinity of the town of Cobalt, Ontario.
Cruz President, James Nelson, stated, “We are very pleased to have added to our holdings in the Cobalt Camp of Ontario. We are one of the largest landholders in the region. Cobalt prices continue to show strength and have traded to 10 years highs of over $43 per pound in the past month. Also, recent reports state that Apple (AAPL-NASDAQ) is looking to secure a direct source of cobalt for the batteries used in their products. The supply of ethically mined cobalt outside of the DRC is tight and any new supply would be welcomed by buyers such as all the car companies and cell phone companies. The demand for battery metals appears to be at the start of long term super cycle and Cruz has positioned itself early to take advantage of this boom. Cruz has a strong cash position and we plan to deploy this cash aggressively and strategically in 2018.”
Recently (January 22, 2018) Cruz increased its acreage on the “Purcell Cobalt Prospect” from 671 acres to 11,821 acres, consolidating the previous two separate Purcell prospects into one much larger contiguous prospect. Also on January 16, 2018 Cruz increased its landholdings surrounding the War Eagle cobalt prospect in BC. Cruz now has a 100% interest in 15,219 acres on the War Eagle cobalt prospect. Cruz also just recently completed an airborne survey over the War Eagle and Purcell cobalt prospects in BC and uncovered strong magnetic anomalies (announced January 19, 2018). Management is now working diligently on advancing these two BC cobalt prospects.
Cruz currently has nine cobalt projects located throughout North America, comprising of five in Ontario, two in British Columbia, one in Idaho and one in Montana. Cruz’s five separate Ontario cobalt prospects are all located in the vicinity of the town of Cobalt making Cruz one of the largest landholders in this emerging cobalt district. Cruz’s Ontario projects include the 1,265 acre Coleman cobalt prospect, the 900 acre Johnson cobalt prospect, the 4,980 acre Hector cobalt prospect, the 1,580 acre Bucke cobalt prospect and now the 10,556 Lorraine cobalt prospect. The company’s BC prospects include the 15,219 acre War Eagle cobalt prospect and the 11,821 acre Purcell prospect. Cruz’s USA projects include the 1,940 acre Chicken Hawk prospect in Montana and the 880 acre Idaho Star prospect. These new claims were acquired via the MLAS online site. Our maps and exact acreage will be updated once available on the MLAS site.
If you would like to be added to Cruz’s email list please send an email to info@cruzcobaltcorp.com or twitter @CruzCobalt.
Click here to connect with Cruz Cobalt Corp. (TSXV:CUZ) and receive an Investors Presentation
Zylorion Health Inc., ( "Zylorion" or the "Company" ), a precision mental health care and psychedelic therapy focused innovator, is pleased to announce the addition of Mr. Jeroen Tas to the Company's Board of Directors, and the addition of Dr. Ted Goldstein to the Company's Digital Health Advisory Committee.
"We are extremely pleased to have Mr. Tas and Dr. Goldstein join our Company. In addition to being recognized and celebrated as leaders in transformative tech and innovation, Mr. Tas and Dr. Goldstein have a track record of successful entrepreneurship and bring very relevant and deep experience in healthcare, health technologies, and bioinformatics", commented Dr. Peter Silverstone , Chief Executive Officer.
Mr. Tas previously served as Chief Innovation and Strategy Officer with Koninklijke Philips N.V. (" Philips ") (NYSE: PHG) (AMS: PHIA), a leading global health technology company. Prior to joining Philips, Mr. Tas co-founded and served as President, COO and Vice Chairman of Mphasis Ltd., a global technology solutions company. Mr. Tas also led Transaction Technology Inc., Citi's tech lab, where he oversaw the first launch of internet banking, new payment networks and internet-based self-service devices.
Mr. Tas previously served as an observer to Zylorion's Board of Directors and as a member of the Digital Health Advisory Committee.
Dr. Goldstein most recently served as Chief Artificial Intelligence Officer with Elevance Health Inc. (NYSE: ELV), formerly Anthem Inc., where he oversaw the development of 'HealthOS', an artificial intelligence-based health operating system. Dr. Goldstein was previously Vice President of Software Tools at Apple (NASDAQ: AAPL), where he led the team that created Xcode, Mac OS X, and iOS runtime operating systems for Mac and iPhone. Before Apple, Dr. Goldstein served as Chief Java Commerce Officer with Sun Microsystems, where he was co-creator of the Java programming language and designed the Java card system used in billions of smartcards.
"We are excited to welcome to Mr. Tas and Dr. Goldstein to our Company and look forward to working closely with them, as well as with the rest of our Directors and Advisors, towards achieving our mission of delivering innovative and effective new therapies that will enable those suffering from mental health challenges to thrive", noted Dr. Silverstone.
Zylorion is a biotech company engaged in the development and delivery of integrated precision mental health therapies to address psychological and neurological mental health conditions. Zylorion is focused on the research, development and commercialization of psychedelic-based compounds coupled with novel therapeutic treatment programs targeting a continuum of mental health conditions, such as MDD (major depressive disorder), TRD (treatment resistant depression), PTSD (post-traumatic stress disorder), general depression, anxiety disorders, and a number of addictive tendencies. Zylorion aims to leverage leading technologies to support the scalability and accessibility of its integrated therapy programs in its mission to enable those experiencing mental health challenges to thrive.
This news release contains statements that constitute forward-looking information ("forward-looking information") within the meaning of the applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward-looking information and are based on expectations, estimates and projections as at the date of this news release. Any statement that discusses predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking information.
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BlackBerry Limited (NYSE: BB; TSX: BB) today published new European research exposing the cybersecurity risk created by cost-conscious homeworkers who prioritise security behind price, usability and ease of set up in their purchase of domestic smart devices. Less than a third (32%) of European home workers who own a smart device i surveyed said security was a top three factor when choosing a smart device, compared to 50% who prioritised price (figure 1). Over a quarter of businesses (28%) aren't putting adequate security provisions in place to extend cyber protection as far as homes (figure 2). This heightens the risk of cyberattacks for businesses and their employees, as hybrid and home working become the norm.
The survey of 4,000 home workers in the UK, France , Germany , and the Netherlands revealed that over a quarter (28%) of people say that their employer has not done or communicated anything about protecting their home network or smart devices, or they don't know if they are protected. Furthermore, 75% of Europeans say their employers have taken no steps to secure home internet connection or provide software protection for home devices. This failure to extend network security to home devices increases risk of the vulnerabilities created by hybrid and home working being successfully exploited. Particularly sobering findings for small and mid-sized businesses who face upwards of eleven cyberattacks per device, per day , according to BlackBerry research.
"An increase in unsecured smart devices in Europe is equally ideal for cyber attackers," said Hans-Peter Bauer , Senior Vice President EMEA, BlackBerry Cybersecurity. "When consumers drop their guard to focus on price, and businesses don't extend their security cover to compensate, cybercriminals will take advantage of any unsecured access point that could lead to lucrative personal and corporate data."
Through even the most innocent of devices, bad actors can access home networks with connections to company devices – or company data on consumer devices – and seize the opportunity to steal data and intellectual property worth millions. It's likely businesses will bear the brunt of cyberattacks caused by unsecured home devices, with knock-on effects to employees themselves. With device security far down the list for fraught buyers trying to cut costs, and employer protection of smart home devices being afforded to few, a huge opening is left for cybercriminals looking to take advantage of the boom in smart devices in the home.
"A global hike in the cost of living, potential recession looming, escalating conflict and rising cyber-insurance premiums are creating perfect conditions for cyberattacks. Cybercrime increased during both the financial crisis of 2008-9 and the COVID-19 pandemic, and we expect to see a similar spike over the coming months," continued Bauer. "These conditions compound the challenge of implementing effective hybrid and home working practices in homes that are getting smarter, but not necessarily more cybersecure. So, it is crucial that organisations remember the devices beyond their immediate reach when they are considering their cybersecurity protection and preparing for challenging economic times ahead."
For more information on how BlackBerry's comprehensive, prevention-first, AI-driven cybersecurity solutions can help your business prepare for, prevent, detect and respond to cyber threats, please visit BlackBerry.com/Cyber .
Notes to editor: Research conducted in June 2022 by Opinion Matters on behalf of BlackBerry (NYSE: BB; TSX: BB), into 4,000 Europeans (in the UK, Germany , France , and the Netherlands ) who have worked from home in the last 12 months and have a smart device in their home.
Figure 1: Table showing the proportion of respondents who chose each factor in their top three considerations when purchasing a smart device for their home
Mandated use of a corporate Virtual Private Network (VPN)
Established a cybersecurity policy with advice for smart devices/home working
Secured your home internet connection
Installed cybersecurity protection software on home devices
My employer has not done/communicated anything about protecting my home network or smart devices
Figure 2: Table showing the proportion of respondents who said their employer has introduced each measure to protect their home network or smart devices while working from home
Figure 3: Table showing the proportion of respondents who included these factors among their top three most important when purchasing a smart device, by country
About BlackBerry BlackBerry (NYSE: BB; TSX: BB) provides intelligent security software and services to enterprises and governments around the world. The company secures more than 500M endpoints including over 215M vehicles. Based in Waterloo, Ontario , the company leverages AI and machine learning to deliver innovative solutions in the areas of cybersecurity, safety and data privacy solutions, and is a leader in the areas of endpoint management, endpoint security, encryption, and embedded systems. BlackBerry's vision is clear - to secure a connected future you can trust.
For more information, visit BlackBerry.com and follow @BlackBerry.
Trademarks, including but not limited to BLACKBERRY and EMBLEM Design are the trademarks or registered trademarks of BlackBerry Limited, and the exclusive rights to such trademarks are expressly reserved. All other trademarks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.
i Hereby referred to as 'home workers'
Media Contact: BlackBerry Media Relations +1 (519) 597-7273 mediarelations@BlackBerry.com
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Featuring the Always-On display, the first-ever 48MP camera on iPhone, Crash Detection, Emergency SOS via satellite, and an innovative new way to receive notifications and activities with the Dynamic Island
Apple® today announced iPhone® 14 Pro and iPhone 14 Pro Max, the most advanced Pro lineup ever, featuring the Dynamic Island™ — a new design that introduces an intuitive way to experience iPhone — and the Always-On display. Powered by A16 Bionic, the fastest chip ever in a smartphone, iPhone 14 Pro introduces a new class of pro camera system, with the first-ever 48MP Main camera on iPhone featuring a quad-pixel sensor, and Photonic Engine, an enhanced image pipeline that dramatically improves low-light photos. These groundbreaking advancements make iPhone even more indispensable for everyday tasks, creative projects, and now even emergency situations with features such as Emergency SOS via satellite and Crash Detection. iPhone 14 Pro and iPhone 14 Pro Max will be available in four gorgeous new finishes: deep purple, silver, gold, and space black. Pre-orders begin Friday, September 9, with availability beginning Friday, September 16.
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iPhone 14 Pro and iPhone 14 Pro Max represent the biggest leap ever for iPhone, featuring the Dynamic Island, the first-ever 48MP camera on iPhone, the Always-On display, and groundbreaking safety capabilities. (Photo: Business Wire)
"Our customers count on their iPhone every day, and with iPhone 14 Pro and iPhone 14 Pro Max, we're delivering more advancements than any other iPhone. iPhone 14 Pro introduces a camera system that empowers every user — from the casual user to the professional — to take their best photos and video, and innovative new technologies like the Always-On display and the Dynamic Island, which offers new interactions for notifications and activities," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing. "Groundbreaking safety capabilities bring users even more security, offering help when they need it most. And with the incredibly powerful and efficient A16 Bionic chip and all-day battery life, this is the best iPhone yet."
A Stunning Design and the Most Advanced Display on a Smartphone
iPhone 14 Pro and iPhone 14 Pro Max feature a beautiful surgical-grade stainless steel and textured matte glass design in four stunning colors. Available in 6.1-inch and 6.7-inch sizes, 1 both models include a new Super Retina XDR® display with ProMotion® that features the Always-On display for the first time ever on iPhone, enabled by a new 1Hz refresh rate and multiple power-efficient technologies. This makes the new Lock Screen even more useful, keeping the time, widgets, and Live Activities available at a glance. The advanced display also brings the same peak HDR brightness level as Pro Display XDR, and the highest outdoor peak brightness in a smartphone: up to 2000 nits, which is twice as bright as iPhone 13 Pro.
iPhone 14 Pro and iPhone 14 Pro Max also continue to offer industry-leading durability features with the Ceramic Shield® front cover — tougher than any smartphone glass — and are protected from common spills and accidents with water and dust resistance. 2
Dynamic Island: An Interactive User Experience
The Dynamic Island enables new ways to interact with iPhone, featuring a design that blends the line between hardware and software, adapting in real time to show important alerts, notifications, and activities. With the introduction of the Dynamic Island, the TrueDepth® camera has been redesigned to take up less of the display area. Without impeding content on the screen, the Dynamic Island maintains an active state to allow users easier access to controls with a simple tap-and-hold. Ongoing background activities like Maps, Music, or a timer remain visible and interactive, and third-party apps in iOS 16 that provide information like sports scores and ride-sharing with Live Activities can take advantage of the Dynamic Island.
A New Class of Pro Camera System
The pro camera system on iPhone 14 Pro and iPhone 14 Pro Max pushes the boundaries of what's possible in a smartphone, empowering every user — casual or professional — to capture the best photos and video.
iPhone 14 Pro takes computational photography even further with Photonic Engine, offering a giant leap for mid- to low-light performance in photos across all cameras through a deep integration of hardware and software: up to 2x on the Main camera, up to 3x on the Ultra Wide camera, up to 2x on the Telephoto camera, and up to 2x on the TrueDepth camera. Photonic Engine enables this dramatic increase in quality by applying Deep Fusion™ earlier in the imaging process to deliver extraordinary detail, and preserve subtle textures, provide better color, and maintain more information in a photo.
For the first time ever, the Pro lineup features a new 48MP Main camera with a quad-pixel sensor that adapts to the photo being captured, and features second-generation sensor-shift optical image stabilization. For most photos, the quad-pixel sensor combines every four pixels into one large quad pixel equivalent to 2.44 µm, resulting in amazing low-light capture and keeping photo size at a practical 12MP. The quad-pixel sensor also enables a 2x Telephoto option that uses the middle 12 megapixels of the sensor for full-resolution photos and 4K videos with no digital zoom. This delivers optical quality at a familiar focal length, which is great for features like Portrait mode. The quad-pixel sensor also brings benefits to pro workflows, optimizing for detail in ProRAW®. And with a new machine learning model designed specifically for the quad-pixel sensor, iPhone now shoots ProRAW at 48MP with an unprecedented level of detail, enabling new creative workflows for pro users.
Additional pro camera system upgrades and features include:
Crash Detection and Emergency SOS via Satellite
The entire iPhone 14 lineup introduces groundbreaking safety capabilities that can provide emergency assistance when it matters most. With a new dual-core accelerometer capable of detecting G-force measurements of up to 256Gs and a new high dynamic range gyroscope, Crash Detection on iPhone can now detect a severe car crash and automatically dial emergency services when a user is unconscious or unable to reach their iPhone. These capabilities build on existing components, like the barometer, which can now detect cabin pressure changes, the GPS for additional input for speed changes, and the microphone, 4 which can recognize loud noises typified by severe car crashes. Advanced Apple-designed motion algorithms trained with over a million hours of real-world driving and crash record data provide even better accuracy. When combined with Apple Watch®, Crash Detection seamlessly leverages the unique strength of both devices to get users help efficiently. When a severe crash is detected, the emergency services call interface will appear on Apple Watch, as it is most likely to be in closer proximity to the user, while the call is placed through iPhone if it is in range for the best possible connection. 5
The iPhone 14 lineup also introduces Emergency SOS via satellite, which combines custom components deeply integrated with software to allow antennas to connect directly to a satellite, enabling messaging with emergency services when outside of cellular or Wi-Fi coverage. Satellites are moving targets with low bandwidth, and it can take minutes for messages to get through. Since every second counts, with Emergency SOS via satellite, iPhone front-loads a few vital questions to assess the user's situation and shows them where to point their phone to connect to a satellite. The initial questionnaire and follow-up messages are then relayed to centers staffed by Apple‑trained specialists who can call for help on the user's behalf. This breakthrough technology also allows users to manually share their location over satellite with Find My™ when there is no cellular or Wi-Fi connection, providing a sense of security when hiking or camping off the grid. Emergency SOS via satellite will be available to users in the US and Canada in November, and the service will be free for two years. 6
A16 Bionic: The Fastest Chip in a Smartphone
The A16 Bionic chip in iPhone 14 Pro and iPhone 14 Pro Max is generations ahead of the competition, and unlocks unparalleled experiences like the Dynamic Island, powers all-day battery life, 7 and delivers impressive computational photography capabilities. With two high-performance cores and four high-efficiency cores, the new 6-core CPU is up to 40 percent faster than the competition and easily handles demanding workloads. A16 Bionic features an accelerated 5-core GPU with 50 percent more memory bandwidth — perfect for graphics-intensive games and apps — and a new 16-core Neural Engine capable of nearly 17 trillion operations per second. Using Apple's best-in-class fusion architecture to combine performance and energy savings, the chip delivers more performance with a fraction of the power compared to the competition.
Fundamental to the pro camera system, A16 Bionic powers incredible computational photography features. The CPU, GPU, Neural Engine, and image signal processor seamlessly work together to support the new camera hardware and perform up to 4 trillion operations per photo.
Powerful Cellular Capabilities and 5G
iPhone offers users super-fast downloads and uploads, better streaming, and real-time connectivity with 5G to help them stay in touch, share, and enjoy content. 8 Support for 5G on iPhone now extends to over 250 carrier partners in over 70 markets around the world, with expanded support for standalone networks. eSIM allows users to easily connect or quickly transfer their existing plans digitally, is a more secure alternative to a physical SIM card, and allows for multiple cellular plans on a single device. iPhone 14 Pro and iPhone 14 Pro Max remove the SIM tray for US models, enabling users to more quickly and easily set up their device.
Apple Fitness+ for All iPhone Users
Later this fall, for the first time ever, Apple Fitness+℠ will be available for all iPhone users to subscribe to and enjoy in the 21 countries it is offered in, even if they don't have an Apple Watch. iPhone users will have access to the entire service featuring over 3,000 studio-style workouts and meditations, all led by a diverse and inclusive team of trainers. Fitness+ users will see onscreen trainer guidance and interval timing, and estimated calories burned will be used to make progress on their Move ring. Fitness+ will be fully integrated with the Fitness app coming with iOS 16 and located in the middle tab, where users can stay motivated to close their Move ring through awards, activity sharing, and more. Users only need an iPhone to sign up, and can then experience Fitness+ on iPhone, iPad®, and Apple TV®.
Designed to take advantage of the new capabilities of iPhone 14 Pro, iOS 16 features a reimagined Lock Screen along with new communication, sharing, and intelligence features that together change the way users experience iPhone. The Lock Screen is more personal, beautiful, and helpful than ever with a multilayered effect that artfully sets subjects of photos in front of the time, and newly designed widgets that offer information at a glance. For Lock Screen inspiration, the wallpaper gallery offers a range of options, including Apple collections, a Weather wallpaper to see live weather conditions as they change throughout the day, an Astronomy wallpaper for views of the Earth, moon, and solar system, and many more. With Messages, users can now edit or recall recently sent messages, and mark conversations as unread to revisit them later. 9 iCloud® Shared Photo Library makes it even easier to share a collection of photos with family. 10 Live Text™ gets more powerful with the ability to recognize text in video and quickly convert currency, translate text, and more, and Visual Look Up adds a new feature that allows users to tap and hold on the subject of an image to lift it from the background and place it in apps like Messages. 11
iPhone 14 Pro and iPhone 14 Pro Max are designed to minimize their impact on the environment, with 100 percent recycled rare earth elements used in all magnets, including those used in MagSafe®, and 100 percent recycled tungsten in the Taptic Engine®. Both models also include 100 percent recycled tin in the solder of multiple printed circuit boards, and 100 percent recycled gold in the plating of multiple printed circuit boards and in the wire of all cameras. Fiber-based packaging does not use outer plastic wrap, bringing Apple closer to its goal of completely removing plastic from all packaging by 2025.
Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to be 100 percent carbon neutral across its entire manufacturing supply chain and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will have net-zero climate impact.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple's five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom ( www.apple.com/newsroom ), or call Apple's Media Helpline at (408) 974-2042.
© 2022 Apple Inc. All rights reserved. Apple, iPhone, Dynamic Island, Super Retina XDR, ProMotion, Ceramic Shield, TrueDepth, Deep Fusion, ProRAW, True Tone, ProRes, Apple Watch, Find My, iPad, Apple TV, iCloud, Live Text, MagSafe, Taptic Engine, Apple Store, Apple Arcade, CarPlay, Apple Watch SE, Apple Watch Ultra, and Apple Card are trademarks of Apple. Other company and product names may be trademarks of their respective owners.
iPhone 14 Pro and iPhone 14 Pro Max are subject to FCC rules as well as consumer protection, contractual, and other provisions of federal or state law. They cannot be sold or delivered until the FCC's authorization process is complete.
View source version on businesswire.com: https://www.businesswire.com/news/home/20220907005972/en/
Press Contacts: Alex Kirschner Apple alexkirschner@apple.com 408-974-2479
Renee Felton Apple rfelton@apple.com 669-276-2182
News Provided by Business Wire via QuoteMedia
Starting September 12, Fitness+ will also introduce new seasons of Time to Walk and Time to Run; the latest Artist Spotlight series featuring music from Mary J. Blige, The Rolling Stones, and The Weeknd; and a new Yoga trainer
Apple® today announced that Apple Fitness+℠, the award-winning fitness and wellness service designed to be welcoming to all, will be available for all iPhone® users to subscribe to and enjoy, even if they don't have an Apple Watch®. The update will be available later this fall in all 21 countries where the service is offered. On Monday, September 12, Fitness+ will introduce the fourth season of Time to Walk® featuring new guests, including award-winning actor Regina Hall, Latin Grammy winner Nicky Jam, and Emmy Award-winning performer Leslie Jordan. Time to Run℠ will kick off its second season exploring new locations such as Yellowstone National Park in Wyoming, Mexico City, and Queenstown, New Zealand. That same day, Fitness+ will also launch the latest Artist Spotlight series with workouts featuring the music of Mary J. Blige, The Rolling Stones, and The Weeknd. Additionally, Fitness+ will debut its newest Collection, Pilates for More Than Your Core, and expand its team of world-class trainers by introducing a new Yoga trainer, Dice Iida-Klein.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220907005966/en/
Later this fall, for the first time ever Fitness+ will be available for all iPhone users to subscribe to and enjoy in the 21 countries it is available in, even if they don't have an Apple Watch. (Photo: Business Wire)
"Since launching just under two years ago, we have heard incredible feedback from users on what a difference Fitness+ is making in their lives. We are thrilled to bring the award-winning service to even more people by making Fitness+ available to all iPhone users later this fall, even if they don't have an Apple Watch," said Jay Blahnik, Apple's vice president of Fitness Technologies. "We can't wait for more people around the world to stay motivated toward their fitness and wellness goals, and live a healthier day."
Fitness+ for All iPhone Users
Later this fall, for the first time ever, Fitness+ will be available for all iPhone users to subscribe to and enjoy in the 21 countries it is offered in, even if they don't have an Apple Watch. iPhone users will have access to the entire service featuring over 3,000 studio-style workouts and meditations, all led by a diverse and inclusive team of trainers. Fitness+ users will see onscreen trainer guidance and interval timing, and estimated calories burned will be used to make progress on their Move ring. Fitness+ will be fully integrated with the Fitness app coming with iOS 16 and located in the middle tab, where users can stay motivated to close their Move ring through awards, activity sharing, and more. Users only need an iPhone to sign up, and can then experience Fitness+ on iPhone, iPad®, and Apple TV®.
Fitness+ users with an Apple Watch can continue to take their motivation to the next level with personalized real-time metrics that display on iPhone, iPad, and Apple TV, as well as the ability to experience Time to Walk, Time to Run, and meditations with just their Apple Watch paired with AirPods® or other Bluetooth-enabled headphones.
Time to Walk and Time to Run
Throughout the fall, Fitness+ will introduce new episodes of Time to Walk, an inspiring audio experience on Apple Watch designed to help people walk more often, featuring some of the world's most interesting and influential people who share stories, photos, and music with Fitness+ users. Time to Walk has featured 58 guests to date, including Prince William, Malala Yousafzai, Christopher Meloni, Draymond Green, Camila Cabello, Nick Jonas, and many others.
As the series kicks off its fourth season, new guests will be added each week, beginning with:
Additionally, Time to Run, an audio running experience designed to help users add inspiration to their everyday run, will add new episodes featuring popular running routes in some of the world's most iconic locations. Each Time to Run episode is led by a Fitness+ trainer and composed of inspiring coaching tips, motivating and energizing music playlists curated by the trainers, and photos of notable sights along the route taken by the Fitness+ trainer. Runners of all levels can enjoy Time to Run anytime, anywhere, and stay motivated on their route from start to finish.
As the series kicks off its second season, new locations will be added each week, beginning with Yellowstone National Park in Wyoming; Mexico City; Anchorage, Alaska; Monterey, California; Seattle; and Queenstown, New Zealand.
With iOS 16, all Time to Walk and Time to Run episodes are available in the Fitness app on iPhone with a Fitness+ subscription. Users can also enjoy the episodes with their Apple Watch paired with AirPods or other Bluetooth-enabled headphones. For subscribers who use a wheelchair, Time to Walk and Time to Run episodes become Time to Walk or Push® and Time to Run or Push℠.
Starting Monday, September 12, Fitness+ will add to the popular Artist Spotlight series with new workouts featuring the music of Mary J. Blige, The Rolling Stones, and The Weeknd. The series dedicates an entire workout playlist to a single artist, and every Monday for four weeks, new workouts featuring music by each of these artists will appear across different workout types, including Strength, HIIT, Dance, Cycling, Yoga, and Treadmill. Previous Artist Spotlight workouts have featured music by BTS, the Beatles, Elton John, Katy Perry, Keith Urban, Prince, Shakira, and more.
Inspired by these Fitness+ workouts, Apple Music® and Apple One℠ subscribers can enjoy the Fitness+ Spotlight series, which features a unique music playlist for each individual Artist Spotlight musician to keep people energized outside of their Fitness+ workouts.
The same day, Fitness+ will also introduce its newest Collection, Pilates for More Than Your Core, featuring a curation of 20- and 30-minute Pilates workouts designed to strengthen the entire body using just a resistance band. Users can do these workouts on their own or as a complement to Strength and Core workouts. Other available Collections in the service include Train to Row a Fast 2000 Meters, Run Your First 5K, Get into a Groove with Dance, Resilience for Life's Ups and Downs, and more.
Yoga — one of the most popular Fitness+ workouts — can help users feel strong, stretched, and centered. Dice Iida-Klein is the newest addition to the Fitness+ trainer team and has 15 years of experience teaching yoga around the world, including in Australia, the Netherlands, and Thailand. He is passionate about helping people become more aware of their mind-body connection, and his music choices encourage users to embrace this.
Fitness+ Enhancements in watchOS 9 and iOS 16
Apple Fitness+ is an award-winning fitness and wellness service with studio-style workouts and meditations designed to be welcoming to all, wherever they are in their journey, and to help users live a healthier day. Subscribers have access to the largest library of workout content in 4K Ultra High Definition, all led by a diverse and inclusive team of trainers. Fitness+ also has workout programs with custom content designed to help users through a season of life or prepare for important moments, an Artist Spotlight series with entire playlists by world-renowned music artists, and Collections, which include curated content from the Fitness+ library to help users go after their goals or find inspiration. Fitness+ helps users train their body and mind with a one-of-a-kind engaging experience that can be done anytime, anywhere and motivates users from start to finish with music from today's top artists. Later this fall, Fitness+ will be available for all iPhone users to subscribe to and enjoy in the 21 countries it is available in, and those with an Apple Watch can continue to take their experience to the next level with personalized real-time metrics that display on iPhone, iPad, and Apple TV. With Fitness+, users can also get moving with inspiring audio experiences, including Time to Walk, featuring some of the world's most interesting and influential people, and Time to Run, designed to help users become more consistent and better runners. Apple Fitness+ is available in English with subtitles in Brazilian Portuguese, English, French, German, Italian, Russian, and Spanish. More information is available at apple.com/apple-fitness-plus .
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple's five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom ( www.apple.com/newsroom ), or call Apple's Media Helpline at (408) 974-2042.
© 2022 Apple Inc. All rights reserved. Apple, the Apple logo, Apple Fitness+, iPhone, Apple Watch, Time to Walk, Time to Run, iPad, Apple TV, AirPods, Time to Walk or Push, Time to Run or Push, Apple Music, Apple One, watchOS, AirPlay, Apple TV+, Apple Arcade, Apple News+, iCloud+, iPadOS, and tvOS are trademarks of Apple Inc. and its subsidiaries. Other company and product names may be trademarks of their respective owners.
View source version on businesswire.com: https://www.businesswire.com/news/home/20220907005966/en/
Stephanie Saffer Apple ssaffer@apple.com (408)-974-5160
Olivia DeJesse Apple oliviad_22@apple.com (424)-326-7049
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Delivering unrivaled audio quality, enhanced Active Noise Cancellation, and new features for even more convenience
Apple® today announced the second generation of AirPods Pro®, the most advanced AirPods® ever. With the power of the new H2 chip, AirPods Pro unlock breakthrough audio performance — including major upgrades to Active Noise Cancellation and Transparency mode — while also offering a unique way to experience Spatial Audio that's even more immersive. Now, customers can enjoy Touch control for media playback and volume adjustments directly from the stem, along with longer battery life, a brand-new charging case, and an additional ear tip size for a better fit.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220907005955/en/
The new AirPods Pro bring major upgrades to Transparency mode, Spatial Audio, and customer-loved convenience features, while cancelling up to twice as much noise over their predecessor. (Photo: Business Wire)
AirPods Pro (2nd generation) will be available to order online and in the Apple Store® app starting Friday, September 9, with availability in stores beginning Friday, September 23.
"AirPods revolutionized the wireless headphone category with an innovative design and incredible sound quality. With the new AirPods Pro, Apple raises the bar once again," said Bob Borchers, Apple's vice president of Worldwide Product Marketing. "The new AirPods Pro deliver even better sound quality, a more immersive listening experience with Personalized Spatial Audio, and transformative audio features like Adaptive Transparency. With up to double the noise-cancelling power of their predecessor, the world's bestselling wireless headphones just got even better."
Built into a lightweight and compact body, the power of the new H2 chip provides an exceptional acoustic experience and cancels up to twice as much noise over the previous generation AirPods Pro. With a new low-distortion audio driver and custom amplifier, AirPods Pro now offer richer bass and crystal-clear sound across a wider range of frequencies. Since the best audio experience isn't complete without a great in-ear fit, a new extra small ear tip is included so even more people can experience the magic of AirPods Pro.
Transparency mode makes it possible for listeners to stay connected to and aware of the world around them. Now, Adaptive Transparency takes this customer-loved feature even further. The powerful H2 chip enables on-device processing, which reduces loud environmental noise — like a passing vehicle siren, construction tools, or even loud speakers at a concert — for more comfortable everyday listening.
With Personalized Spatial Audio, the AirPods listening experience is even more immersive. Users perceive sound individually, based on the size and shape of their head and ears. Using the TrueDepth® camera on iPhone®, users can create a personal profile for Spatial Audio that delivers a listening experience precisely tuned just for them. Users can enjoy Personalized Spatial Audio with music, movies, and TV shows — with dynamic head tracking — across iPhone, iPad®, Mac®, and Apple TV®. 1
The magical experience users have come to love from the AirPods family gets even better with the next generation of AirPods Pro. Instant pairing to all Apple devices makes setup effortless, while the new dedicated AirPods section in iOS Settings lets users easily access and control their AirPods features.
Now, users can control media playback and turn up the volume without using another device. With Touch control on AirPods Pro, a light swipe up or down on the stem enables quick volume adjustments. Press the stem to change the music, answer phone calls, and more, or say "Hey Siri" to make requests hands-free. The improved, built-in skin-detect sensor more accurately turns on or off playback, and delivers better battery life.
AirPods Pro offer 1.5 hours of additional listening time over the first generation, for a total of up to six hours with Active Noise Cancellation. 2 Using the case for four additional charges, users can enjoy up to 30 hours of total listening time with Active Noise Cancellation — a full six hours more than the previous generation. 3
For more flexibility when traveling, customers can now charge AirPods Pro with an Apple Watch® charger, in addition to a MagSafe® charger, Qi-certified charging mat, or the Lightning® cable.
AirPods Pro come with a newly designed charging case that is sweat- and water-resistant, 4 and includes a lanyard loop 5 so it's always within reach. With Precision Finding, users with a U1-enabled iPhone can locate their charging case with guided directions. The charging case also has a built-in speaker to deliver louder tones, so it's even easier to locate.
Customers can now personalize the charging case with their individual Memoji™, including custom-posed Memoji, Animoji®, and a curated list of stickers. To begin engraving, create and upload a Memoji in the Apple Store app.
AirPods Pro are designed with numerous materials and features to minimize their impact on the environment, including the use of 100 percent recycled rare earth elements in all magnets and — for the first time — 100 percent recycled gold in the plating of multiple printed circuit boards. The case also uses 100 percent recycled tin in the solder of the main logic board, and 100 percent recycled aluminum in the hinge. AirPods Pro are free of potentially harmful substances such as mercury, BFRs, PVC, and beryllium. Redesigned packaging eliminates the outer plastic wrap, and 90 percent or more of the packaging is made using fiber-based materials, bringing Apple closer to its goal of completely removing plastic from all packaging by 2025.
Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to be 100 percent carbon neutral across its entire manufacturing supply chain and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will have net-zero climate impact.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple's five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
1 Spatial Audio works with compatible content in supported apps. iPhone with TrueDepth camera required to create a personal profile for Spatial Audio, which will sync across Apple devices running the latest operating system software, including iOS, iPadOS (coming in October), macOS (coming in October), and tvOS®.
2 5.5 hours of listening time with Spatial Audio enabled.
3 Battery life varies by use. See apple.com/batteries for details.
4 AirPods Pro and the charging case are sweat- and water-resistant for non-water sports and exercise, and they are IPX4 rated. Sweat and water resistance are not permanent conditions.
NOTE TO EDITORS: For additional information visit Apple Newsroom ( www.apple.com/newsroom ), or call Apple's Media Helpline at (408) 974-2042.
© 2022 Apple Inc. All rights reserved. Apple, the Apple logo, AirPods Pro, AirPods, Apple Store, TrueDepth, iPhone, iPad, Mac, Apple TV, Apple Watch, MagSafe, Lightning, Memoji, Animoji, Apple Music, AirPods Max, Find My, iPadOS, macOS, and tvOS are trademarks of Apple. Other company and product names may be trademarks of their respective owners.
View source version on businesswire.com: https://www.businesswire.com/news/home/20220907005955/en/
Emily Ewing Apple e_ewing@apple.com (408)-862-4926
Lance Lin Apple lance_lin@apple.com (408)-974-5036
News Provided by Business Wire via QuoteMedia
A new, larger 6.7-inch size joins the popular 6.1-inch design, featuring a new dual-camera system, Crash Detection, a smartphone industry-first safety service with Emergency SOS via satellite, and the best battery life on iPhone
Apple® today introduced iPhone® 14 and iPhone 14 Plus, featuring two sizes — 6.1 inches and 6.7 inches — in a sophisticated design with impressive camera upgrades and groundbreaking new safety capabilities. iPhone 14 and iPhone 14 Plus take stunning photos and video with a powerful camera system featuring new Main and front TrueDepth® cameras, the Ultra Wide camera for unique perspectives, and Photonic Engine — an enhanced image pipeline. Both models include the A15 Bionic chip with a 5-core GPU, which offers incredible performance and efficiency for demanding workloads, and is designed with privacy and security built in. iPhone 14 and iPhone 14 Plus introduce critical safety capabilities such as Crash Detection and Emergency SOS via satellite, a first in the industry. And with amazing battery life, industry-leading durability features, and super-fast 5G, this iPhone lineup is more advanced than ever before. iPhone 14 and iPhone 14 Plus will be available in midnight, blue, starlight, purple, and (PRODUCT)RED 1 finishes. Pre-orders begin Friday, September 9, with availability for iPhone 14 beginning Friday, September 16, and availability for iPhone 14 Plus beginning Friday, October 7.
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Available in a 6.1-inch display and a new, larger 6.7-inch size, iPhone 14 and iPhone 14 Plus feature impressive camera upgrades and groundbreaking new safety capabilities. (Photo: Business Wire)
"Our customers rely on their iPhone every day, and iPhone 14 and iPhone 14 Plus introduce groundbreaking new technologies and important safety capabilities. With the new, larger 6.7-inch display on iPhone 14 Plus, users can enjoy more content onscreen when browsing the web and even more text," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing. "Both phones have a powerful new Main camera with a huge leap in low-light performance, advanced connectivity capabilities with 5G and eSIM, and the incredible performance of A15 Bionic, which helps enable even better battery life. All of this, tightly integrated with iOS 16, makes iPhone more essential than ever."
A Beautiful and Durable Design with Amazing Battery Life
Available in the popular 6.1-inch size and a stunning new 6.7-inch size, 2 iPhone 14 and iPhone 14 Plus feature a durable and sleek aerospace-grade aluminum design in five beautiful finishes. The larger display of iPhone 14 Plus is great for streaming movies and playing games, and iPhone 14 Plus boasts the best battery life ever in an iPhone. 3 Both models have an updated internal design for better thermal performance, gorgeous Super Retina XDR® displays with OLED technology that supports 1200 nits of peak HDR brightness, a 2,000,000:1 contrast ratio, and Dolby Vision.
iPhone 14 and iPhone 14 Plus also feature the durable Ceramic Shield® front cover — exclusive to iPhone and tougher than any other smartphone glass — and are protected from common spills and accidents with water and dust resistance. 4
Powerful Camera Upgrades Enabled by Photonic Engine
iPhone 14 and iPhone 14 Plus introduce a new standard for photo and video capture with a new 12MP Main camera featuring a larger sensor and larger pixels, a new front TrueDepth camera, the Ultra Wide camera to capture more of a scene, and Photonic Engine for a giant leap in low-light performance.
Through a deep integration of hardware and software, Photonic Engine improves mid- to low-light performance for photos across all cameras: up to 2x on the Ultra Wide camera, 2x on the TrueDepth camera, and an impressive 2.5x on the new Main camera. Photonic Engine enables this dramatic increase in quality by applying the computational benefits of Deep Fusion™ earlier in the imaging process to deliver extraordinary detail, and preserve subtle textures, provide better color, and maintain more information in a photo.
Dual-camera system upgrades and features include:
Crash Detection and Emergency SOS via Satellite
The entire iPhone 14 lineup introduces groundbreaking safety capabilities that can provide emergency assistance when it matters most. With a new dual-core accelerometer capable of detecting G-force measurements of up to 256Gs and a new high dynamic range gyroscope, Crash Detection on iPhone can now detect a severe car crash and automatically dial emergency services when a user is unconscious or unable to reach their iPhone. These capabilities build on existing components, like the barometer, which can now detect cabin pressure changes, the GPS for additional input for speed changes, and the microphone, 5 which can recognize loud noises typified by severe car crashes. Advanced Apple-designed motion algorithms trained with over a million hours of real-world driving and crash record data provide even better accuracy. When combined with Apple Watch®, Crash Detection seamlessly leverages the unique strength of both devices to get users help efficiently. When a severe crash is detected, the emergency services call interface will appear on Apple Watch, as it is most likely to be in closer proximity to the user, while the call is placed through iPhone if it is in range for the best possible connection. 6
The iPhone 14 lineup also introduces Emergency SOS via satellite, which combines custom components deeply integrated with software to allow antennas to connect directly to a satellite, enabling messaging with emergency services when outside of cellular or Wi-Fi coverage. Satellites are moving targets with low bandwidth, and it can take minutes for messages to get through. Since every second counts, with Emergency SOS via satellite, iPhone front-loads a few vital questions to assess the user's situation, and shows them where to point their phone to connect to a satellite. The initial questionnaire and follow-up messages are then relayed to centers staffed by Apple‑trained specialists who can call for help on the user's behalf. This breakthrough technology also allows users to manually share their location over satellite with Find My™ when there is no cellular or Wi-Fi connection, providing a sense of security when hiking or camping off the grid. Emergency SOS via satellite will be available to users in the US and Canada in November, and the service will be free for two years. 7
A15 Bionic: A Powerhouse with a 5-Core GPU
A15 Bionic brings incredible performance to iPhone 14 and iPhone 14 Plus. Still faster than all the competition at any price, the 5-core GPU enables even smoother graphics for video apps and high-performance gaming, and powers incredible camera features like Photonic Engine and Cinematic mode, all while delivering impressive battery life, and protecting privacy and security with the Secure Enclave. The 6-core CPU handles demanding tasks smoothly and efficiently, and the 16-core Neural Engine is capable of 15.8 trillion operations per second, enabling even faster machine learning computations for features in iOS 16 and third-party app experiences.
iPhone offers users super-fast downloads and uploads, better streaming, and real-time connectivity with 5G to help them stay in touch, share, and enjoy content. 8 Support for 5G on iPhone now extends to over 250 carrier partners in over 70 markets around the world, with expanded support for standalone networks. eSIM allows users to easily connect or quickly transfer their existing plans digitally, is a more secure alternative to a physical SIM card, and allows for multiple cellular plans on a single device. iPhone 14 and iPhone 14 Plus remove the SIM tray for US models, enabling users to more quickly and easily set up their devices.
Apple Fitness+ for All iPhone Users
Later this fall, for the first time ever, Apple Fitness+℠ will be available for all iPhone users to subscribe to and enjoy in the 21 countries it is offered in, even if they don't have an Apple Watch. iPhone users will have access to the entire service featuring over 3,000 studio-style workouts and meditations, all led by a diverse and inclusive team of trainers. Fitness+ users will see onscreen trainer guidance and interval timing, and estimated calories burned will be used to make progress on their Move ring. Fitness+ will be fully integrated with the Fitness app coming with iOS 16 and located in the middle tab, where users can stay motivated to close their Move ring through awards, activity sharing, and more. Users only need an iPhone to sign up, and can then experience Fitness+ on iPhone, iPad®, and Apple TV®.
iPhone 14 and iPhone 14 Plus feature iOS 16, offering a reimagined Lock Screen along with new communication, sharing, and intelligence features that together change the way users experience iPhone. The Lock Screen is more personal, beautiful, and helpful than ever with a multilayered effect that artfully sets subjects of photos in front of the time, and newly designed widgets that offer information at a glance. For Lock Screen inspiration, the wallpaper gallery offers a range of options, including Apple collections, a Weather wallpaper to see live weather conditions as they change throughout the day, an Astronomy wallpaper for views of the Earth, moon, and solar system, and many more. With Messages, users can now edit or recall recently sent messages, and mark conversations as unread to revisit them later. 9 iCloud® Shared Photo Library makes it even easier to share a collection of photos with family. 10 Live Text™ gets more powerful with the ability to recognize text in video and quickly convert currency, translate text, and more, and Visual Look Up adds a new feature that allows users to tap and hold on the subject of an image to lift it from the background and place it in apps like Messages. 11
iPhone 14 and iPhone 14 Plus are designed to minimize their impact on the environment, including antenna lines that use upcycled plastic water bottles that have been chemically transformed into a stronger, higher-performance material. iPhone 14 models also use 100 percent recycled rare earth elements in all magnets, including those used in MagSafe®, and 100 percent recycled tungsten in the Taptic Engine®. Both models also include 100 percent recycled tin in the solder of multiple printed circuit boards, and 100 percent recycled gold in the plating of multiple printed circuit boards and in the wire of all cameras. Fiber-based packaging does not use outer plastic wrap, bringing Apple closer to its goal of completely removing plastic from all packaging by 2025.
Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to be 100 percent carbon neutral across its entire manufacturing supply chain and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will have net-zero climate impact.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple's five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom ( www.apple.com/newsroom ), or call Apple's Media Helpline at (408) 974-2042.
© 2022 Apple Inc. All rights reserved. Apple, iPhone, TrueDepth, Super Retina XDR, Ceramic Shield, Deep Fusion, True Tone, Apple Watch, Find My, Apple Fitness+, iPad, Apple TV, iCloud, Live Text, MagSafe, Taptic Engine, Apple Store, Apple Arcade, CarPlay, Apple Watch SE, Apple Watch Ultra, and Apple Card are trademarks of Apple. Other company and product names may be trademarks of their respective owners.
iPhone 14 and iPhone 14 Plus are subject to FCC rules as well as consumer protection, contractual, and other provisions of federal or state law. They cannot be sold or delivered until the FCC's authorization process is complete.
View source version on businesswire.com: https://www.businesswire.com/news/home/20220907005961/en/
Alex Kirschner Apple alexkirschner@apple.com 408-974-2479
Stephanie Ng Apple sng26@apple.com 669-276-0496
News Provided by Business Wire via QuoteMedia
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