The Goodyear Tire & Rubber Company has released a demonstration tire with 70% sustainable material content, including industry-leading innovations, according to the company.

“We set an ambitious goal in 2020 to create a tire made 100% from sustainable materials in 10 years, and our scientists and engineers have made great progress toward that goal,” said Chris Helsel, senior vice president, global operations and chief technology officer. “This is an exciting achievement that demonstrates our commitment to increasing the use of sustainable materials in our tires.”

The 70% sustainable-material tire includes 13 featured ingredients across nine different tire components, including those described below. Company performance indicators have shown the component properties to deliver strong overall tire performance, Goodyear says.

The 70% sustainable-material tire has been produced as a demonstration tire.

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